Your logo tells everybody who you are and what you’re about, so it needs to communicate everything about you in an eye-catching image or wordmark. It should be clear and uncluttered, distinctive and memorable. I will work with you to discover what’s important to say with your logo – what will speak for you and be the face of your brand.
Little Cloud
Black Alpaca wool grown at a Cloudy Bay property on Bruny Island, Tasmania. We used the cloud image to illustrate both the softness and the origin of this beautiful wool. The label is printed on craft paper for earthiness and the colours and rounded font pop against the black wool for a contemporary flavour.
HummmBug Skate
A skateboard brand for women. I named it HummmBUG to say humming with confidence and don’t be afraid to cause a bit of mischief – just the right amount of cheekiness. This project was right up my alley. I made the bug drawing using ink and a piece of plastic I found on the roadside as a brush.
Outdoor Adventure Therapy
Two human face silhouettes are communing with nature represented by the gum leaf. The leaf looks eaten by insects which implies there’s healing to be done. The two faces are in conversation with each other. Maybe it’s a counsellor/client relationship or teacher/student.
Space
Space provides shared office space. I used the negative “space” in the word to create a wordmark logo. I liked the idea of the space between the letters being like the rooms and hallways in the physical co-working office.
Australian Association for Bush Adventure Therapy – National Forum
Here the brief was to create a logo that represented the idea of venturing out, journeying within – the theme of the 2021 AABAT National Forum. I used the leaf to symbolise nature and its role in Bush Adventure Therapy, combined with a spiral to express the inward and outward nature of the theme.
